Smartphones: worldwide trends and forecasts 2016-2021


Theo tin công ty ReportBuyer hay prnewswire.com

National survey from Phunware uncovers the surprising ways consumers use their mobile devices and their expectations for the future.




LONDON, April 6, 2017 /PRNewswire/ — “Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021.”

This report analyses the smartphone market and describes key worldwide and regional trends that affect sales and adoption.

Download the full report: https://www.reportbuyer.com/product/4815075/

Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

THIS REPORT PROVIDES:
– forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries
– operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour
– key worldwide and regional trends.

It is based on several sources:
– Analysys Mason’s internal research, including global and regional telecoms forecasts and the Telecoms Market Matrix
– interviews with key stakeholders in the smartphone market
– secondary information from vendors, operators, regulators and other formal sources.

Who Should Read this Report
– Operator-based strategy executives and mobile device managers that are interested in smartphone market trends and the role of operators as smartphone distribution channels.
– Device manufacturers that want to identify worldwide and regional opportunities in terms of smartphone unit sales growth and primary regional drivers.
– Smartphone distributors and wholesale executives that are interested in learning more about operator and vendor initiatives for smartphone sales, regional growth expectations and key trends.4

GEOGRAPHICAL COVERAGE
– Worldwide
– Central and Eastern Europe (CEE)
– Developed Asia–Pacific (DVAP)
– Emerging Asia–Pacific (EMAP)
– Latin America (LATAM)
– Middle East and North Africa (MENA)
– North America (NA)
– Sub-Saharan Africa (SSA)
– Western Europe (WE)

KEY METRICS
Worldwide
– Unit sales of mobile handsets (smartphones and non-smartphones)
– Mobile handset connections (smartphones and non-smartphones)
– Unit sales of smartphones by operating system

Regional
– Unit sales of mobile handsets (smartphones and non-smartphones)
– Mobile handset connections (smartphones and non-smartphones)
Download the full report: https://www.reportbuyer.com/product/4815075/

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Table of contents

About this report

Worldwide trends

Worldwide: Mature and developing smartphone markets are diverging

Worldwide: Emerging Asia-Pacific and Latin America lead
global smartphone sales growth

Worldwide: Android and iOS will maintain their market shares
over the forecast period

Western Europe

Western Europe: Consumers’ preferences and operators’
responses to these have reduced smartphone sales

Western Europe: Key regional trends

Central and Eastern Europe

Central and Eastern Europe: Demand for budget smartphones
is high

Central and Eastern Europe: Key regional trends

Middle East and North Africa

Middle East and North Africa: The dominance of prepaid plans influences smartphone purchasing behaviour

Middle East and North Africa: Key regional trends

Sub-Saharan Africa

Sub-Saharan Africa: First-time buyers, especially those from rural areas, will drive smartphone sales

Sub-Saharan Africa: Key regional trends

Emerging Asia-Pacific

Emerging Asia-Pacific: Smartphone sales will increase at a
remarkable pace until at least 2021

Emerging Asia-Pacific: Key regional trends

Developed Asia-Pacific

Developed Asia-Pacific: High smartphone adoption has caused
sales of new devices to stagnate

Developed Asia-Pacific: Key regional trends

North America

North America: Operators and vendors are adapting to changes
in smartphone purchasing behaviour

North America: Key regional trends

Latin America

Latin America: Improving economic conditions are boosting
new smartphone purchases

Latin America: Key regional trends

Forecast methodology and assumptions

Forecast methodology and assumptions

About the authors and Analysys Mason

About the authors

Analysys Mason’s consulting and research are uniquely positioned

Research from Analysys Mason

Consulting from Analysys Mason

List of figures

Figure 1: Mobile handset unit sales by type and smartphone share of handset connections, worldwide, 2013-2021

Figure 2: Smartphone unit sales by region, 2015 and 2021

Figure 3: Smartphone unit sales by operating system, worldwide, 2013-2021

Figure 4: Mobile handset connections by type and smartphone share of connections, Western Europe, 2013-2021

Figure 5: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2013-2021

Figure 6: Key regional trends in handset markets, Western Europe

Figure 7: Mobile handset connections by type and smartphone share of connections, Central and Eastern Europe, 2013-2021

Figure 8: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2013-2021

Figure 9: Key regional trends in handset markets, Central and Eastern Europe

Figure 10: Mobile handset connections by type and smartphone share of connections, Middle East and North Africa, 2013-2021

Figure 11: Smartphone unit sales and smartphone share of mobile handset unit sales, Middle East and North Africa, 2013-2021

Figure 12: Key regional trends in handset markets, Middle East and North Africa

Figure 13: Mobile handset connections by type and smartphone share of connections, Sub-Saharan Africa, 2013-2021

Figure 14: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2013-2021

Figure 15: Key regional trends in handset markets, Sub-Saharan Africa

Figure 16: Mobile handset connections by type and smartphone share of connections, emerging Asia-Pacific, 2013-2021

Figure 17: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia-Pacific, 2013-2021

Figure 18: Key regional trends in handset markets, emerging Asia-Pacific

Figure 19: Mobile handset connections by type and smartphone share of connections, developed Asia-Pacific, 2013-2021

Figure 20: Smartphone unit sales and smartphone share of mobile handset unit sales, developed Asia-Pacific, 2013-2021

Figure 21: Key regional trends in handset markets, developed Asia-Pacific

Figure 22: Mobile handset connections by type and smartphone share of connections, North America, 2013-2021

Figure 23: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2013-2021

Figure 24: Key regional trends in handset markets, North America

Figure 25: Mobile handset connections by type and smartphone share of connections, Latin America, 2013-2021

Figure 26: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2013-2021

Figure 27: Key regional trends in handset markets, Latin America

Figure 28: Main enablers and constraints for our smartphone forecasts




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